Client Overview
Client: Office Banao
Website: https://officebanao.com/
Industry: Office Furniture and Interior Design
Service Provided: SEO Optimized Content Writing
Case Study Duration: 12 months
Agreement Status: Ongoing Client
Background
Office Banao, a leading provider of office furniture and interior design solutions, approached our team with a need to improve their online presence and increase organic traffic to their website. Despite having a well-designed website and quality products, Office Banao was struggling to reach its target audience effectively and ranked poorly on search engine results pages (SERPs). They had a dedicated SEO team in place but lacked a content partner to help with consistent, high-quality content creation.
Objectives
The main objectives set for the SEO optimized content project were:
- Increase organic traffic to the website.
- Improve search engine rankings for targeted keywords.
- Enhance user engagement and reduce bounce rates.
- Generate more leads and conversions through the website.
Strategy and Implementation
To achieve these objectives, we implemented a comprehensive SEO content strategy that included the following steps:
1. Keyword Research and Analysis
Office Banao's SEO team conducted extensive keyword research to identify high-volume, relevant keywords that potential customers were using to search for office furniture and interior design services. Based on their research, we collaborated to create a list of target blog topics for which we aimed to improve rankings.
2. Content Audit and Gap Analysis
A thorough audit of Office Banao's existing content was performed to identify gaps and opportunities for optimization. We analyzed the current content's performance, identified underperforming pages, and noted areas where new content was needed.
3. Content Creation and Optimization
Our team of expert content writers created and optimized content that was:
- Informative, engaging, and relevant to the target audience.
- Optimized with target keywords naturally integrated into the content.
- Structured with proper headings, subheadings, and meta tags to improve readability and SEO.
Collaboration with Office Banao's SEO Team
While our primary focus was on content creation and optimization, we worked closely with Office Banao's technical SEO team to ensure that our content aligned with their technical SEO efforts.
This collaboration included:
- Sharing keyword research insights and target keyword lists.
- Sharing blog topics regularly.
- Coordinating on-page SEO enhancements, such as meta titles, descriptions, and header tags.
- Ensuring that our content was integrated seamlessly into their website's existing structure.
Results
Over the course of 12-14 months, our SEO content strategy delivered significant improvements for Office Banao. Below are the key metrics and results achieved:
1. Organic Traffic Increase:
- Before: 950
- After: 12,550
- Percentage Increase: 1221.05%
Our association with Office Banao started in August 2023.
2. Keyword Rankings Improvement:
- Number of Keywords in Top 10 Before: 5
- Number of Keywords in Top 10 After: 399
- Percentage Increase: 7880%
3. Leads and Conversions:
- Number of Leads Before: 1
- Number of Leads After: 120 Avg. monthly
- Percentage Increase: 11900%
Conclusion
By implementing a strategic and data-driven SEO content writing approach, we were able to significantly enhance Office Banao's online presence and drive substantial organic growth. The combination of targeted keyword optimization and high-quality content creation, in collaboration with Office Banao's technical SEO team, resulted in improved search engine rankings, increased traffic, and higher user engagement, ultimately leading to more leads and conversions for Office Banao.
This case study demonstrates the power of well-executed SEO content strategies in transforming a company's online performance and achieving business objectives.
Manav Kulshrestha
Written on 26th Aug, 2024.
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